Marketing for
Social Change ⚡️
NEW BOOK
What is the role of marketing in the 21st century?
What if the same tools used to sell more products and services could be harnessed to accelerate social change? Marketing for Social Change is a playbook on how to challenge the status quo, find your community and accelerate social change. We
Mary Robinson, First woman President of Ireland and former UN High Commissioner for Human Rights
This is a book for our times. A much-needed message of hope and possibility. Kian is a determined young leader who offers fresh ideas and new participatory models for citizens to actively shape the world and create a more desirable future.
Paul Polman, business leader, campaigner, former CEO of Unilever
A new vision for system change. Marketing for Social Change shows how companies can be more successful by focusing on solving the world's problems, not creating them. This is something I’ve experienced firsthand, developing both the UN Sustainable Development Goals and Unilever Sustainable Living Plan. Kian is a bright thinker who brings humanity back to business. Its time has come.
Ellie Norman,
CMO, Formula E
Marketing for Social Change represents a shift from consumer marketing to community building and from top-down management to co-creation and collaboration. Essential reading for progressive marketers.
Youssef Nassef, Director of Adaptation, UN Climate Change (UNFCCC)
Marketing for Social Change is a groundbreaking guide that redefines the role of marketing in the 21st century. Kian brilliantly illustrates how businesses can prioritize wellbeing and sustainability over mere profit. This book is a clarion call for marketers to harness their power to promote social justice and advance sustainability, offering practical tools and inspiring examples of companies that lead with purpose. By applying his own skills in foresight and innovative thinking, Bakhtiari provides a roadmap for creating a more equitable and sustainable future.
Vincent Stanley,
Director of Philosophy, Patagonia
Kian has redefined the highest use of marketing skills—to help turn business around from creating unconscious desire for things we don’t need to celebrating the products and services we do need. With Marketing for Social Change, Kian redefines the future of the entire profession in a way that honours our human agency and brings pride to our practice.
Tom Goodwin, Innovation Leader, Author of Digital Darwinism
A fascinating and enlightening guide to how to make a difference, compelling and powerful. A rare book that makes you think and tells you how to bring about change.
Business as usual is not an option anymore...
We need a new way of seeing and doing things. Marketing for Social Change is a call to adventure. What
if we used the power of marketing to accelerate social change? We are standing on the precipice of more participatory business models where employees, communities and citizens are involved in the decision-making process.