Most companies focus on technological trends,
But it's culture and people, not tech that shapes the future.
Gen-Z and Alpha are on the leading edge of culture. They're already changing how we live, work, buy and connect.
The future of your business is already here!
My keynote talks and workshops help you attract, retain and develop Gen-Z and Gen Alpha customers and employees.
Kian Bakhtiari
Top 50 Future Leaders by the Financial Times. Creator of 7 Cultural Trends. Advisor to United Nations Climate Change. Founder of THE PEOPLE.
Founder of THE PEOPLE, an award-winning Gen-Z & Alpha consultancy operating in 50+ countries.
Kian is the creator of the 7 Cultural Trends, a proprietary framework used to help organisations decode culture and unlock growth.
He has worked with hundreds of leading companies, including Coca-Cola, McDonald's, United Nations, L'Oréal, Danone, Primark, Arla Foods, Zalando and many more.
The Financial Times has recognised Kian as one of 50 Top Future Leaders.
He is the author of the award-winning book Marketing for Social Change.
Kian is also a contributor to Forbes, Cultures & Futures Advisor to the UN Climate Change and One Young World Ambassador.
SPEAKING TOPICS
7 Cultural Trends For 2027 And Beyond
What’s happening in the outside world? Where is culture heading in the next year and beyond?
Kian will share the 7 cultural trends shaping the next year based on his experience working directly with global brands and a network of 1000+ Gen-Z and Gen Alpha.
You will leave with practical and actionable ways to get closer to culture and the next generation of consumers and employees.
Attracting, Retaining And Developing Next-gen Talent
What do Gen-Z & Alpha want from work? How can we create a thriving multi-generational workplace?
Kian will share the cultural shifts reshaping how Gen-Z & Gen Alpha approach both work and life, based on global research conducted for Fortune 500 companies.
You will leave with a deeper understanding of Gen-Z & Alpha expectations and how to create a thriving multi-generation workplace.
Welcome To
Liquid Adulthood
What happened to adulthood? It used to be solid, but now it's liquid for Gen-Z and Alpha.
The burden of building a coherent life and identity falls entirely on the self, without the scaffolding previous generations relied on. We call this Liquid Adulthood.
The Liquid Adulthood framework helps leaders understand how growing up today is fundamentally different to previous generations.
TRUSTED BY
"Kian offers fresh ideas and new participatory models"
Mary Robinson, First woman President of Ireland and former UN High Commissionerfor Human Rights
TRUSTED BY
Us Weekly | LinkedIn200 × 200200 × 200
KIAN'S BOOK
WINNER: National Indie Excellence Awards 2025
WINNER: Goody Business Book Award Marketing, Communications and PR
SEMI-FINALIST: Leonard L. Berry Marketing Book Award 2025
What is the role of marketing in the 21st century? Marketing for Social Change is a playbook that helps companies become future-ready and engage the next generation of consumers and employees.
"Kian is a bright thinker who brings humanity back to business."
Paul Polman, Business Leader, Climate and Equalities Campaigner, Former
CEO of Unilever
TRUSTED BY
Kian's newsletter
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